Book marketing is probably the most draining aspect of being a self-published author. Writing the book wasn’t enough. Now you have to convince everyone else to bother reading it.
I really hate marketing. It feels hollow and dishonest. But you know what feeling is worse? No one reading your book. Which, in this era of the book market being extremely oversaturated and increasingly so, is a real possibility. A serious one that you should consider.
So we, as crazy self-published authors, are basically forced into shilling for our product or else our book sales will forever look like the above graph.
And also in this era are the practically hundreds of different ways for you to do that. I am not going to get into a huge analysis of which ways work best or say you should pay money to ‘x’ service because they have good ratings and people say it is worth it. I hate that philosophy. Paying money to make more money is a tried and true option, but with advertising a self-published book it feels too dangerous. I don’t have that much capital, either, so the risk is multiplied for me. I don’t think …