Marketing is slightly creepy. The point of it marketing is to inform you so you can do something. Persuasion and thought-alteration on a mass level. I don't know why but it bothers me on an idealistic level. On a superficial level I completely understand it. It is necessary to get something out. I am having to do it now to spread How to Stop Wildfire and get people to read it.
Does not mean I still don't find it slightly...unnerving.